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Investigates whether the recent emphasis on persuading employers to abandon ageist attitudes and appoint or promote on merit, irrespective of the applicant’s age, has been justified by comparing the results of the 1992 Institute of Personnel Management survey with those from 221 post‐experience management students from a survey carried out in 1995. In this preliminary analysis of the data, major points of similarity and divergence are examined to see if a “new generation” of managers are thinking in substantially different ways on this long‐standing labour market issue.