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Growing recognition that periodic fire is critical for maintaining the health of many rangeland ecosystems and concerns over more frequent catastrophic wildfires have focused attention on prescribed fire as an ecosystem restoration and fuel management tool. In states such as Texas, where most land is privately owned, the level of success of outreach activities aimed at expanding the adoption of specific management practices is influenced by the extent to which landowners’ perceptions, interests, and concerns regarding such practices are addressed. This is particularly important for prescribed fire, which has been perceived by many landowners to be a dangerous or wasteful practice. Here we report the results of a mail survey of 185 members of the Edwards Plateau Prescribed Burn Association (EPPBA) and a random sample of 600 nonmember rural landowners in four counties in the Edwards Plateau and two …