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The article explores several aspects of the possible existence of informational actions and counteractions in the field of economy. The analysis of similar processes has been made utilizing structure-functional and structure-dynamic modelling. The basic models that allow revealing the essence of the phenomena under analysis are the systems of differential equations that are congruent with the constructions, which have used in the traditional dynamic system. The combination of contextual and subsidiary DFD-diagrams, developed following the technology SADT, allows understanding the functional logic of performed actions. The experimental part of the research had based on the use of imitation platform Analogic and the real statistic data that testified to the dynamic marketing behaviour of a range of business entities. These entities promoted their products in the market using information-communication technologies. The scholars of the study integrated structurefunctional and structure-dynamic patterns of informational actions and counteractions in the field of the economy that have successfully tested. The results of modelling possess a high level of compatibility with the empirical data. It provides adequate prediction and assessment of the possibility of implementing various scenarios of events, and, consequently, in economy management.