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This article briefly discusses the origins and development of the business model concept resulting in a high level definition. Against this backdrop, frameworks from the literature around green business models with examples of green business models and the business model innovation process are presented. The article then discusses the origins and meaning of different “green” concepts relevant for the circular value chain concluding with a high level definition. The article finally outline the process by which a business model for a circular value chain can be developed taking into account the social dilemma that exist in these type of situations. The article concludes with the specific questions that need to be answered in order to create an appropriate business model for a circular value chain.