Authors
DR AVANI MANIAR
Publication date
2022/1/31
Journal
ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 8.071
Volume
11
Issue
01
Pages
51-58
Description
Senior citizens want a companion in the later life for social, emotional and physical support. The most-cited reason for remarriage in later life by both men and women is companionship. One of the greatest obstacles older couples face in remarriage, however, is the negative attitudes and dissuasion of friends and family. About one of four elderly did not marry because of negative social pressure particularly from their adult children. To break this social stereotypes and stigma the project of designing a web portal was undertaken. The web portal 2nd innings in is designed and launched exclusively for seniors to search their companion in their later life. Those interested in getting married can upload their brief details on the website and also search the partners on it through the database. Success stories of those married in later years can be seen in the site.
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