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We began our tenure as editors by sharing our vision for the Journal of Marketing (JM) as a vibrant “marketplace of ideas” that offers insight, challenge, debate, innovation, and impact (Moorman et al. 2019). We envisioned the journal as more than a repository of well-honed studies. Instead, we hoped it could become a platform for people, processes, and aspirations that shape the discipline in important ways. It has been a privilege and honor to lead JM toward this goal over the last four years. This experience has been transformative for each of us—it has widened our understanding of the field, its members, and its potential, while also creating awareness of some of its weaknesses and opportunities for future growth. This final editorial will share some of the lessons we learned along the way—lessons that we think are relevant to all members of our field, including Ph. D. students, young faculty, senior faculty, journal …