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Much has been said about the benefits that the Internet of Things (IoT) will bring to citizens’ life. Countless smart objects will be soon offering autonomous behavior in smart environments by sensing the physical world around us, collecting information about us, and taking proactive actions (many times without our consent) with the ultimate goal of improving our wellness. Without a strong guarantee on user privacy, the IoT may sound scary for many citizens. Indeed, the IoT‐Architecture Reference Model (IoT‐ARM) is a European effort for promoting IoT quality aspects such as security and privacy. This paper paves the way to the adoption of reference architectures by describing the application of the IoT‐ARM within a European‐funded project, SMARTIE. The SMARTIE architecture has been designed to empower citizens to take control of their IoT devices and privacy, while guaranteeing scalability for large …