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In this chapter, I review my program of research on implicit attitudes and beliefs. These attitudes and beliefs are often acquired without individuals’ awareness and influence judgments, decisions, and actions without intention. My work seeks to identify circumstances that produce changes in people's implicit attitudes and beliefs toward social groups. Over the course of a dozen years, my collaborators and I have found that implicit attitudes and beliefs are remarkably malleable even in the absence of active attempts at persuasion. I review four lines of research relevant to this issue. Collectively, this work shows that implicit attitudes and beliefs are mirror-like reflections of local environments and communities within which individuals are immersed. Changes in local environments (and sometimes emotions elicited by them) produce corresponding changes in people's implicit attitudes and beliefs. In essence, implicit …