Authors
Alexey Sklyar, Christian Kowalkowski, David Sörhammar, Bård Tronvoll
Publication date
2019/7/24
Journal
Journal of Marketing Management
Volume
35
Issue
11-12
Pages
974-991
Publisher
Routledge
Description
As digitalisation increasingly encompasses entire service ecosystems, it modifies resource integration patterns that connect ecosystem actors through strong and weak ties. To clarify how technological development contributes to this change, and how resource integration transforms the service ecosystem, this qualitative case study explores the digitalisation strategy of a market-leading systems integrator in the maritime industry. Based on 40 depth interviews with managers, the findings show how technology increasingly serves as a key operant resource in the transformation of resource integration patterns. The study contributes to ecosystem dynamics research by identifying major differences between the pre-digitalised and digitalised states of a service ecosystem, and demonstrates the dual role of technology in both increasing pattern complexity and facilitating coordination of that complexity.
Total citations
20192020202120222023202441325383717
Scholar articles
A Sklyar, C Kowalkowski, D Sörhammar, B Tronvoll - Journal of Marketing Management, 2019