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This essay builds on the exposition by Thomas et al. and focuses on analyzing cause and effect in international business research. We attempt to explain how endogeneity problems occur and why they are so prevalent in international business research in a non-technical fashion. We then discuss the importance of explicitly identifying how the chosen research design best approximates a randomized-controlled experiment. Finally, we provide some guidelines on achieving this goal and emphasize the practices that seem most relevant to JIBS reviewers in evaluating high-quality international business research.