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The quality and impartiality of careers advice has been in question for as long as it has been provided, with numerous studies (see Morris, 2004 for a summary of NfER research in this area) pointing to the efficacy of impartial guidance, but also pointing to gaps in provision for particular groups. It is possible to distinguish three areas of educational policy - although this is not exhaustive - which have had a clear effect on young people's experience of advice and guidance over recent years. The first area is in provision of careers advice itself. The second area is the 14-19 learning environment. Linked to this shift in the 14-19 environment is the third area, the impact of market-driven reforms starting with the Education Reform Act in 1988.