Authors
Ernest G Bormann
Publication date
1973/4/1
Journal
Quarterly Journal of Speech
Volume
59
Issue
2
Pages
143-159
Publisher
Taylor & Francis Group
Description
To win in 1972 the Democrats needed a unified rhetoric. Their strategy was to emphasize persona. The breaking news of Senator Eagleton's mental health, coming at a strategic time, created a fantasy that chained through the electorate and presented the McGovern persona as inconsistent, inept, and untrustworthy.
Total citations
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Scholar articles
EG Bormann - Quarterly Journal of Speech, 1973