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The Sport Value Framework provides a new logic for value creation in sport based on the Service-dominant logic. The Sport Value Framework is a general theory with high level of abstraction, and there is no middle-range theory yet to link it to empirical data. The purpose of this research is to provide one middle-range theory connecting empirical findings to the Sport Value Framework. The authors used a case study approach of a geographical localised sport industry. Primary data collection in the Auckland sailing industry included 27 interviews and observations at events. Secondary data include 13 documents of organisational information and archival data. Data were analysed with NVivo. The results suggest that the Sport Value Framework explains value creation within a localised sport industry. The middle-range theory between the authors’ data and the Sport Value Framework is the Sport Cluster Concept …