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In multi-objective multi-agent systems (MOMASs), agents explicitly consider the possible trade-offs between conflicting objective functions. We argue that compromises between competing objectives in MOMAS should be analyzed on the basis of the utility that these compromises have for the users of a system, where an agent’s utility function maps their payoff vectors to scalar utility values. This utility-based approach naturally leads to two different optimization criteria for agents in a MOMAS: expected scalarized returns (ESRs) and scalarized expected returns (SERs). In this article, we explore the differences between these two criteria using the framework of multi-objective normal-form games (MONFGs). We demonstrate that the choice of optimization criterion (ESR or SER) can radically alter the set of equilibria in a MONFG when nonlinear utility functions are used.