Authors
Russell K Blamey, Jeff W Bennett, Mark D Morrison
Publication date
1999/2/1
Journal
Land economics
Pages
126-141
Publisher
University of Wisconsin Press
Description
A number of recent papers have provided estimates of willingness to pay derived in contingent valuation surveys exceeding those revealed in experimental or real-life markets. One possible explanation for the over estimation of values is the presence of yea-saying. With the objective of reducing the occurrence of yea-saying, a new elicitation format, referred to as the dissonance-minimizing (DM) format, is proposed. An empirical comparison of the DM format with the conventional dichotomous-choice (DC) format and the ambivalence-reducing polychotomous choice (PC) format suggested by Ready, Whitehead, and Blomquist (1995) is made. Results are encouraging for the DM.
Total citations
Scholar articles
RK Blamey, JW Bennett, MD Morrison - Land economics, 1999