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Identifying an appropriate target audience is essential to market a product or a service. A proper mechanism should be followed to generate these potential leads and target audiences. The majority of people who were born between 1981 and 2012 hold top positions in companies. These people are regular social media and website users, since they represent generations Y and Z. They usually keep digital footprints. Therefore, if an accurate method is followed, it is possible to identify potential contact points by analysing publicly available data. In this research, a novel lead generation mechanism based on analysing social media and web data has been proposed and named L YZGen (Leads of and Generations). The input to the L YZGen model was an optimised search query based on the user requirement. The model used web crawling, named entity recognition (NER), and pattern identification. The model …