Authors
Curtis P Haugtvedt, Paul M Herr, Frank R Kardes
Publication date
2018/12/7
Book
Handbook of Consumer Psychology
Pages
1161-1198
Publisher
Routledge
Description
Two cornerstones of classic economic theory are the assumptions that individuals are rational decision makers and have purely self-regarding preferences (Camerer & Fehr, 2006). ese assumptions y in the face of most theories of consumer behavior, where individuals are depicted as characterized by bounded rationality and bounded self-interests.
Total citations
20221
Scholar articles
CP Haugtvedt, PM Herr, FR Kardes - Handbook of Consumer Psychology, 2018