| The role of content marketing in social media content communities C Du Plessis South African Journal of Information Management 19 (1), 2017 | 305 | 2017 |
| Integrated organisational communication R Barker, GC Angelopulo Juta and Company Ltd, 2005 | 127 | 2005 |
| Social media crisis communication: Enhancing a discourse of renewal through dialogic content C Du Plessis Public Relations Review, 2018 | 111 | 2018 |
| An exploratory analysis of essential elements of content marketing C Du Plessis proceedings of the second European conference on social media, 122-129, 2015 | 73 | 2015 |
| Prosumer engagement through story-making in transmedia branding C Du Plessis International Journal of Cultural Studies 22 (1), 175-192, 2019 | 63 | 2019 |
| A theoretical framework of corporate online communication: A marketing public relations (MPR) perspective TC Du Plessis University of south Africa, 2005 | 60 | 2005 |
| Academic guidelines for content marketing: research-based recommendations for better practice C Du Plessis ECSM2015-Proceedings of the 2nd European Conference on social media, 122, 2015 | 45 | 2015 |
| A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior C Du Plessis Sage Open 12 (2), 1-17, 2022 | 38 | 2022 |
| A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective C Du Plessis, G Angelopulo, D Du Plessis Taylor & Francis Group 32 (2), 241-263, 2006 | 32 | 2006 |
| Integrated organisational communication GC Angelopulo, R Barker Cape Town: Juta, 2013 | 31 | 2013 |
| Brand storytelling: the case of Coca Cola's website C Du Plessis Communitas 20 (184), 103, 2015 | 29* | 2015 |
| Theoretical guidelines for social media marketing communication TC Du Plessis Communicare: Journal for Communication Sciences in Southern Africa 29 (1), 1-20, 2010 | 29 | 2010 |
| Traditional and online advertising: an explanation of current and future trends J Hanekom, C Du Plessis Communicatio 28 (1), 45-59, 2002 | 28 | 2002 |
| An exploratory Q study of corporate brand identity elements governing corporate brand image formation C Le Roux, C Du Plessis Southern African Business Review 18 (3), 119-141, 2014 | 26 | 2014 |
| An integrated social media communication view on content marketing by South African non-profit sectors C Swart, C du Plessis, E Greeff South African Journal of Information Management 23 (1), 1-9, 2021 | 13 | 2021 |
| Towards a more universal understanding of content marketing: the contribution of academic research C Du Plessis Business & Management Conference 6, 41 - 54, 2017 | 13 | 2017 |
| An exploration of digital rhetoric in a social network environment C Du Plessis Communicare: Journal for Communication Sciences in Southern Africa 32 (1), 1-20, 2013 | 12 | 2013 |
| Web-based communication: the need for more valuable on-line information: organisational, marketing and management communication C Du Plessis Communicatio: South African Journal of Communication Theory and Research 30 …, 2004 | 12 | 2004 |
| ECRM 2019 18th European conference on research methods in business and management A Stacey Academic Conferences and publishing limited, 2019 | 11 | 2019 |
| Marketing public relations (MPR): a critical perspective of current literature C Scriven Communicare: Journal for Communication Sciences in Southern Africa 21 (2), 29-41, 2002 | 9 | 2002 |
George AngelopuloUniversity of South AfricaBestätigte E-Mail-Adresse bei unisa.ac.za