José Martí-Parreño

José Martí-Parreño

Vicerrector de Investigación y Transferencia - Universidad Internacional de Valencia - VIU
Verified email at universidadviu.com
Cited by 3382
marketing communications advergaming product placement educational research gamification
Zdenko Mago

Zdenko Mago

assistant professor, University of Ss. Cyril and Methodius in Trnava
Verified email at ucm.sk
Cited by 124
advergaming advergames in-game advertising game-based marketing