Scott B. MacKenzie

Scott B. MacKenzie

Professor Emeritus of Marketing, Indiana University
Verified email at indiana.edu
Cited by 182412
Alok Pathak

Alok Pathak

Sri Balaji University, Pune
Verified email at sbup.org
Cited by 113706
Morris B. Holbrook

Morris B. Holbrook

WT Dillard Professor Emeritus of Business, Columbia University
Verified email at columbia.edu
Cited by 87966
j scott armstrong

j scott armstrong

The Wharton School, University of Pennsylvania
Verified email at wharton.upenn.edu
Cited by 49644
Charles R. Taylor

Charles R. Taylor

John A. Murphy Professor of Marketing, Villanova University
Verified email at villanova.edu
Cited by 49001
Arch Woodside

Arch Woodside

Boston College
Verified email at bc.edu
Cited by 37490
Hammond Prince

Hammond Prince

Delta state university, Abraka, Nigeria.
Verified email at delsu.edu.ng
Cited by 35590
David W. Stewart

David W. Stewart

Loyola Marymount University, University of California Riverside, University of Southern …
Verified email at lmu.edu
Cited by 34056
Michel Laroche

Michel Laroche

Royal Bank Distinguished Professor of Marketing, Concordia University
Verified email at concordia.ca
Cited by 33947
Gerard Tellis

Gerard Tellis

Marshall School of Business, University of Southern California
Verified email at usc.edu
Cited by 33842
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