Scott B. MacKenzie
Professor Emeritus of Marketing, Indiana University
Verified email at indiana.edu
Cited by 182412
![Alok Pathak](/citations/images/avatar_scholar_56.png)
Morris B. Holbrook
WT Dillard Professor Emeritus of Business, Columbia University
Verified email at columbia.edu
Cited by 87966
j scott armstrong
The Wharton School, University of Pennsylvania
Verified email at wharton.upenn.edu
Cited by 49644
Charles R. Taylor
John A. Murphy Professor of Marketing, Villanova University
Verified email at villanova.edu
Cited by 49001
David W. Stewart
Loyola Marymount University, University of California Riverside, University of Southern …
Verified email at lmu.edu
Cited by 34056
Michel Laroche
Royal Bank Distinguished Professor of Marketing, Concordia University
Verified email at concordia.ca
Cited by 33947
Gerard Tellis
Marshall School of Business, University of Southern California
Verified email at usc.edu
Cited by 33842