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Thilo Kunkel
Temple University
Verified email at temple.edu
Cited by 2526
Athlete Branding
Sport Management
Sport Business
Sport Marketing
Gamification
Jason Doyle
Griffith University
Verified email at griffith.edu.au
Cited by 2062
Consumer behaviour
social identification
strategic brand management
social media
athlete branding
Bo Yu
Assistant Professor, University of Minnesota
Verified email at umn.edu
Cited by 135
Athlete branding
Sport business
Esports
Innovative Technology
HCI
Dr Annika Linsner
Griffith University
Verified email at griffithuni.edu.au
Cited by 115
Athlete Branding
Athlete Brand Management
Human Brands
Personal Branding
Zack P. Pedersen
Texas Tech University
Verified email at ttu.edu
Cited by 48
athlete branding
brand management
Hailey A. Harris
Texas A&M University
Verified email at tamu.edu
Cited by 39
Athlete Branding
Strategic Branding
Communications
Social Media
Lars Brand
University of Bayreuth
Verified email at uni-bayreuth.de
Cited by 21
sport brands
brand co-creation
athlete branding
Zahra Sharifzadeh
PhD Student
Verified email at tamu.edu
Cited by 19
Athlete Branding
Social Media Marketing
Advertising
Kristopher White
Florida State University
Verified email at fsu.edu
Cited by 17
Sport Management
Political Economy of Sport
College Athletics
Athlete Branding
pegah sarkoohi
Researcher
Verified email at temple.edu
Cited by 14
Sport Marketing
Gamification
Athlete Branding
Data Analysis
Social Media
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