Profiles

Jan B. Heide

Irwin Maier Chair in Marketing, University of Wisconsin-Madison

Verified email at bus.wisc.edu

Cited by 30913

Inter-firm relationships transaction cost theory marketing channels B2B marketing

Joseph Cannon

Professor of Marketing, Colorado State University

Verified email at colostate.edu

Cited by 25300

B2B Marketing Buyer-seller relationships cross-cultural

Gary Lilien

Professor, Penn State

Verified email at psu.edu

Cited by 24901

marketing models b2b marketing decision support systems

Dr. Muhammad Alshurideh

The University of Jordan & University of Sharjah

Verified email at ju.edu.jo

Cited by 21651

B2B Marketing CRM Social Marketing Digital Marketing

Wolfgang Ulaga

Professor of Management Practice (Marketing), INSEAD, France.

Verified email at insead.edu

Cited by 16323

B2B Marketing B2B Services Growth Value Pricing Value-Based Marketing & Sales

Kristian Moller

Professor of Marketing, Aalto University School of Business

Verified email at aalto.fi

Cited by 15722

marketing b2b marketing business networks innovation networks marketing theory

Elina Jaakkola

Professor of Marketing, Turku School of Economics, University of Turku

Verified email at utu.fi

Cited by 11610

Value creation customer engagement customer experience service research B2B marketing

Namwoon Kim

Khalifa University

Verified email at ku.ac.ae

Cited by 9791

Marketing Strategy Sourcing and Channel Analysis B2B Marketing

Aino Halinen

Professor of Marketing, Turku School of Economics, University of Turku

Verified email at utu.fi

Cited by 9763

sustainable business markets business networks B2B marketing visioning process research methodology

Chenting Su

Chair Professor of Marketing, City University of Hong Kong

Verified email at cityu.edu.hk

Cited by 8639

B2B Marketing Internet Marketing Consumer group Decision Making

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