Anand Kumar Jaiswal

Anand Kumar Jaiswal

Indian Institute of Management, Ahmedabad
Verified email at iima.ac.in
Cited by 1428
Bottom of the pyramid (BOP) markets services management customer satisfaction business-to
Fairuz Chowdhury

Fairuz Chowdhury

Drexel University; Institute of Business Administration, University of Dhaka
Verified email at drexel.edu
Cited by 46
bottom of the pyramid (BOP) markets digital marketing influence marketing consumer well-being