Fraser McLeay

Fraser McLeay

University of Sheffield Management School
Verified email at sheffield.ac.uk
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Holger J. Schmidt

Holger J. Schmidt

Professor of Marketing, Koblenz University of Applied Sciences
Verified email at hs-koblenz.de
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brand management brand co-creation internal branding sustainable branding underdog brands
Anna Alapeteri

Anna Alapeteri

Senior Lecturer, Oulu University of Applied Sciences
Verified email at oamk.fi
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Brand co-creation Business English
Lars Brand

Lars Brand

University of Bayreuth
Verified email at uni-bayreuth.de
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sport brands brand co-creation athlete branding