Profiles

Joffre Swait

Erasmus School of Health Policy & Management & Erasmus Choice Modeling Centre …

Verified email at eshpm.eur.nl

Cited by 34474

goal-driven choice antecedent volition choice set formation discrete choice brand equity

Dr. Boonghee Yoo

RMI Distinguished Professor in Business and Professor of Marketing, Hofstra University …

Verified email at hofstra.edu

Cited by 20624

retail productivity luxury branding brand equity marketing scale development consumer animosity

Cleopatra Veloutsou

Professor of Brand Management - Adam Smith Business School - University of Glasgow

Verified email at glasgow.ac.uk

Cited by 12574

Marketing Brand Management Branding Brand relationships Brand equity

George Christodoulides

Chalhoub Group Professor of Luxury Brand Management, American University of Sharjah

Verified email at aus.edu

Cited by 11339

Brand Management Brand Equity Luxury Luxury Brands Luxury Marketing

Ravi Pappu

University of Queensland

Verified email at business.uq.edu.au

Cited by 7201

Brand equity Celebrity endorsement Sponsorship Country-of-origin Brand Innovativeness

Jenni Romaniuk

Ehrenberg-Bass Institute, University of South Australia

Verified email at MarketingScience.info

Cited by 6313

Brand Equity Word-of-mouth Advertising Effectiveness Buyer behaviour

Lopo Rego

Professor of Marketing, PetSmart Inc., Distinguished Professor, Kelley School of Business …

Verified email at indiana.edu

Cited by 5109

Marketing Performance Marketing Strategy Brand Equity Customer Satisfaction

vicki lane

university of colorado denver

Verified email at ucdenver.edu

Cited by 4339

consumer behavior brand valuation brand equity

Muhammad Mohsin Butt

Institute of Business Administration Karachi

Verified email at iba.edu.pk

Cited by 4047

Marketing Islamic Marketing Brand Equity

Colleen Collins

Associate Professor Marketing, Beedie School of Business, Simon Fraser University

Verified email at sfu.ca

Cited by 2497

marketing technology products brand equity export success

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