Elizabeth Wilson

Elizabeth Wilson

Professor of Marketing, Suffolk University
Verified email at suffolk.edu
Cited by 5951
consumer insights research methods data visualization brand meaning brand strategy
Candice Hollenbeck

Candice Hollenbeck

Marketing Department, University of Georgia
Verified email at uga.edu
Cited by 2343
qualitative research brand meaning brand communities anti-brand communities
Claudio Alvarez

Claudio Alvarez

Assitant Professor of Marketing, Baylor University
Verified email at baylor.edu
Cited by 1288
Branding Brand Relationships Brand Meaning
Matthew A.Hawkins

Matthew A.Hawkins

Burgundy School of Business
Verified email at bsb-education.com
Cited by 416
brand meaning consumer identity consumer culture theory consumption
Kieran Tierney

Kieran Tierney

RMIT University
Verified email at rmit.edu.au
Cited by 180
Brand meaning service ecosystems institutional theory customer engagement
Jens Stach

Jens Stach

HHL Leipzig Graduate School of Management
Verified email at hhl.de
Cited by 71
Brand Meaning Autobiographical Memories Embodied Cognition Sensory Marketing
Olga Roshchupkina

Olga Roshchupkina

Soongsil University
Cited by 9
marketing consumer behavior branding brand identity brand meaning