Hajer Bachouche

Hajer Bachouche

Associate Professor of Marketing, TBS Education
Verified email at tbs-education.fr
Cited by 69
empowerment consumer power consumer driven innovation
Sanam Akhavannasab

Sanam Akhavannasab

Assistant Professor at Aalborg University
Verified email at business.aau.dk
Cited by 67
Marketing Consumer Behavior Consumer Power Consumer Empowerment