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Jodie Conduit
Professor of Marketing, University of Adelaide
Verified email at adelaide.edu.au
Cited by 6065
customer/actor engagement
value co-creation
service research
Matthew Alexander
Reader in Marketing, University of Strathclyde, Glasgow, UK
Verified email at strath.ac.uk
Cited by 3630
customer/actor engagement
value co-creation
services marketing
service research
Lorena Blasco-Arcas
ESCP Business School
Verified email at escp.eu
Cited by 1455
Technology infusion
Customer/Actor Engagement
Digital services
Branding and Social Media
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