Dr. Elmira Djafarova

Dr. Elmira Djafarova

Associate Professor, Head of Marketing Subject Group, Northumbria University
Verified email at northumbria.ac.uk
Cited by 4251
advertising social media tourism digital influencers
Dr. Abaid Zafar

Dr. Abaid Zafar

WKU
Verified email at wku.edu.cn
Cited by 3389
Digital Influencers Gamification Consumer Behavior Sustainability Marketing
Xiaoyu Chen

Xiaoyu Chen

Shanghai University
Verified email at shu.edu.cn
Cited by 900
Digital influencers Human information behaviour Social media User-generated content
Giorgia Riboni

Giorgia Riboni

University of Turin
Verified email at unito.it
Cited by 156
Linguistics makeup tutorials digital influencers authenticity online expertise and identity
Wei Hutchinson

Wei Hutchinson

University of Westminster
Verified email at westminster.ac.uk
Cited by 1
Digital Marketing sensory marketing electronic word of mouth digital influencers Generation Z