Birgitta Sandberg

Birgitta Sandberg

University Research Fellow, Adjunct Professor (Docent), Turku School of Economics …
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Cited by 2340
Vulnerable consumers emotions in innovation adoption commercialisation of radical innovations radical innovations
Leila Hurmerinta

Leila Hurmerinta

University Lecturer, Turku School of Economics, University of Turku
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Cited by 1793
Innovations and marketing emotions in innovation adoption time and marketing research methods