Alfonso Méndiz Noguero

Alfonso Méndiz Noguero

Catedrático de Comunicación Audiovisual y Publicidad (Universitat Internacional de …
Verified email at uic.es
Cited by 2042
Publicidad Entertainment Marketing Valores Comunicación Audiovisual Videojuegos
Dominik Papies

Dominik Papies

Professor of Marketing, University of Tübingen
Verified email at uni-tuebingen.de
Cited by 1729
Marketing Market Response Models Entertainment Marketing
Ignacio Redondo

Ignacio Redondo

Universidad Autónoma de Madrid
Verified email at uam.es
Cited by 1425
Entertainment Marketing Product Placement Advertising Effectiveness
Janée N. Burkhalter

Janée N. Burkhalter

Professor of Marketing, Saint Joseph's University
Verified email at sju.edu
Cited by 569
Entertainment Marketing Social Media Relationships
Brianna JeeWon Paulich

Brianna JeeWon Paulich

University of South Florida
Verified email at usf.edu
Cited by 402
Marketing Strategy Customer Experience Customer Engagement Entertainment Marketing
Youseok Lee

Youseok Lee

Myongji University
Verified email at mju.ac.kr
Cited by 302
Quantitative Marketing Marketing Strategy Entertainment Marketing High-tech Marketing
Linden Dalecki

Linden Dalecki

Associate Professor of Marketing
Verified email at pittstate.edu
Cited by 104
entertainment marketing entrepreneurial selling social entrepreneurship
Atya Zeb

Atya Zeb

UTS Sydney
Cited by 81
Digital Marketing Entertainment Marketing Word of mouth Meta-Analysis.
Tyra Mitchell Burton

Tyra Mitchell Burton

Senior Lector of Marketing and Professional Sales, Kennesaw State University
Verified email at kennesaw.edu
Cited by 50
social media marketing advertising entertainment marketing
Hyun Sang An

Hyun Sang An

Associate Professor of Marketing, Minnesota State University Moorhead
Verified email at mnstate.edu
Cited by 33
Digital Marketing Social Media Entertainment Marketing Decision Making Consumer Behavior
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