Cheng Lu Wang

Cheng Lu Wang

Professor of Marketing, University of New Haven
Verified email at newhaven.edu
Cited by 9302
interactive marketing consumer behavior experiential marketing
Hung-Che Wu, Ph.D.

Hung-Che Wu, Ph.D.

Nanfang College Guangzhou
Cited by 6954
experiential marketing hierarchical and multi-dimensional model of … consumer behavior services marketing tour
fisun yuksel

fisun yuksel

Adnan Menderes Universitesi
Verified email at adu.edu.tr
Cited by 6376
Tourism planning and marketing experiential marketing
Antonella Caru

Antonella Caru

Bocconi University
Verified email at unibocconi.it
Cited by 6054
Services marketing experiential marketing consumer experience arts and cultural managements
Dipayan Biswas

Dipayan Biswas

Professor of Marketing, University of South Florida
Verified email at usf.edu
Cited by 3868
Sensory Marketing Retail Atmospherics Experiential Marketing Interactive Marketing.
RUKHSANA GUL GILAL

RUKHSANA GUL GILAL

Sukkur IBA university Sukkur Sindh Pakistan
Verified email at iba-suk.edu.pk
Cited by 1779
Consumer Behavior Brand Management Experiential Marketing brand passion consumer psychology
Amrut Sadachar

Amrut Sadachar

Associate Professor at Auburn University
Verified email at auburn.edu
Cited by 1349
Retailing Merchandising Consumer Behavior Experiential Marketing Sustainability
Timmy H. Tseng

Timmy H. Tseng

Fu Jen Catholic University
Verified email at mail.fju.edu.tw
Cited by 1336
E-Marketing Social Meida Marketing Experiential Marketing
(Jenny) Dung Le

(Jenny) Dung Le

Assistant Professor, VinUniversity
Verified email at vinuni.edu.vn
Cited by 1236
Tourism hospitality experiential marketing emotions imagination
Pilar Zorrilla

Pilar Zorrilla

Proffesor of Marketing. University of The Basque Country. UPV/EHU
Verified email at ehu.es
Cited by 1199
Experiential Marketing shopping experience retail marketing
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