William Baker
Professor Emeritus of Marketing, San Diego State University and University of Akron
Verified email at uakron.edu
Cited by 14308
Harley Krohmer
Chairman Institute of Marketing, University of Bern, Switzerland
Verified email at imu.unibe.ch
Cited by 10828
PS Raju
Professor of Marketing, University of Louisville
Verified email at louisville.edu
Cited by 5096