Forrest V. Morgeson III

Forrest V. Morgeson III

Department of Marketing, Michigan State University
Verified email at msu.edu
Cited by 4649
Customer Satisfaction Marketing Strategy Marketing Research Marketing-Finance Interface
Jaakko Aspara, Professor, Dr. Dr.

Jaakko Aspara, Professor, Dr. Dr.

Hanken School of Economics, Helsinki, Finland
Verified email at hanken.fi
Cited by 4274
market strategy new product/service innovation business models marketing-finance interface
Arvid O. I. Hoffmann

Arvid OI Hoffmann

Professor of Marketing at Adelaide Business School
Verified email at adelaide.edu.au
Cited by 3628
Marketing-Finance Interface Marketing Strategy Consumer Financial Decision-Making
Amanda Spry

Amanda Spry

RMIT University
Verified email at rmit.edu.au
Cited by 2328
Brand portfolios Brand activism Brand equity Marketing strategy Marketing-finance interface
Hui Feng

Hui Feng

Associate Professor of Marketing, Ivy College of Business, Iowa State
Verified email at iastate.edu
Cited by 1931
Marketing Strategy Marketing Capabilities Functional Marketing Sub-unit Power Marketing-Finance Interface Customer Relations
Manish Kacker

Manish Kacker

McMaster University
Verified email at mcmaster.ca
Cited by 1388
Marketing Strategy Marketing Channels Marketing-Finance Interface Retailing Franchising
Anatoli COLICEV

Anatoli COLICEV

Full Professor of Marketing, University of Liverpool Management School
Verified email at liverpool.ac.uk
Cited by 1219
Marketing Strategy Social Media Marketing-Finance Interface
Christian Schulze

Christian Schulze

Associate Professor of Marketing, Frankfurt School of Finance & Management
Verified email at fs.de
Cited by 873
Digital Marketing Electronic Commerce Customer Management Marketing-Finance Interface
Yashoda Bhagwat

Yashoda Bhagwat

Assistant Professor Marketing, Texas Christian University
Cited by 869
marketing strategy customer relationship management customer engagement customer experience marketing-finance interface
Guiyang Xiong

Guiyang Xiong

Associate Professor, Whitman School of Management, Syracuse University
Verified email at syr.edu
Cited by 762
marketing strategy digital marketing marketing-finance interface marketing technology
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