Gulden Ulkumen

Gulden Ulkumen

University of Southern California
Verified email at marshall.usc.edu
Cited by 1221
financial decision making mental accounting categorization confidence uncertainty
Robin L. Soster

Robin L. Soster

The Ohio State University
Verified email at osu.edu
Cited by 435
consumer behavior mental accounting
Mehdi T. Hossain

Mehdi T. Hossain

University of Rhode Island
Verified email at uri.edu
Cited by 222
Mental Accounting
Hyun Young Park

Hyun Young Park

Associate Professor of Marketing, CEIBS (China Europe International Business School)
Verified email at ceibs.edu
Cited by 124
emotions morality charitable giving mental accounting branding
Andong Cheng

Andong Cheng

Assistant Professor in Marketing
Verified email at udel.edu
Cited by 112
mental accounting gift giving scale development personality price promotions
Rafael Nunes Teixeira

Rafael Nunes Teixeira

University of Amsterdam
Verified email at uva.nl
Cited by 3
Behavioral Economics Framing Effects Social Norms Mental Accounting History of Economic Thought