Loading...
The system can't perform the operation now. Try again later.
Articles
Case law
Profiles
My profile
My library
Metrics
Alerts
Settings
Get journal articles
Get journal articles
Profiles
My profile
My library
Martin Fassnacht
Holder of the Chair of Strategy and Marketing at WHU
Verified email at whu.edu
Cited by 7726
Pricing
Price Management
Retail Marketing
Brand Management
Omnichannel Business
Privacy
Terms
Help
About Scholar
Search help