![Maria C. Santos](/citations/images/avatar_scholar_56.png)
Maria C. Santos
Assistant Professor, ISCTE-IUL, Lisboa, Portugal
Verified email at iscte.pt
Cited by 6541
Carolina Caicedo-Marulanda
Profesora, Marketing and International Business, Universidad Autónoma de Occidente
Verified email at uao.edu.co
Cited by 89