Aurelie Lemmens

Aurelie Lemmens

Full Professor of Customer Analytics, Rotterdam School of Management
Verified email at rsm.nl
Cited by 2591
Marketing Customer Analytics Targeted Marketing Customer Retention Customer Lifetime Value
Joseph Pancras

Joseph Pancras

Associate Professor of Marketing, University of Connecticut School of Business
Verified email at business.uconn.edu
Cited by 1395
Targeted Marketing Retail Competition Customer relationship management (CRM) Cross-category and cross-media marketing Empiri
ILYA MOROZOV

ILYA MOROZOV

Northwestern - Kellogg
Verified email at kellogg.northwestern.edu
Cited by 143
Consumer Search New Products Recommender Systems Targeted Marketing Influencer Marketing
Yuting Zhu

Yuting Zhu

National University of Singapore, Assistant Professor of Marketing
Verified email at nus.edu.sg
Cited by 57
Quantitative Marketing Salesforce Management Targeted Marketing Matching Platforms Machine Learning