| To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases I Salehudin, F Alpert Journal of Research in Interactive marketing 16 (4), 633-647, 2022 | 21 | 2022 |
| The academic-practitioner gap in marketing: Empirical evidence on its magnitude, consequences and antecedents R Piehler, M Brown, F Alpert ANZMAC Conference 2022: Reconnect & reimagine, 437, 2022 | | 2022 |
| Perceived aggressive monetization: Why some mobile gamers won’t spend any money on in-app purchases I Salehudin, F Alpert Electronic Commerce Research, 1-23, 2022 | 5 | 2022 |
| A deeper understanding of student preferences for in-class video use: a segmentation analyses of needs, group differences and preference clusters I Salehudin, F Alpert Education+ Training 64 (4), 476-490, 2022 | 2 | 2022 |
| Branding’s academic–practitioner gap: managers’ views F Alpert, M Brown, E Ferrier, CF Gonzalez-Arcos, R Piehler Journal of Product & Brand Management 31 (2), 218-237, 2022 | 24 | 2022 |
| No such thing as a free app: A taxonomy of freemium business models and user archetypes in the mobile games market I Salehudin, F Alpert ASEAN Marketing Journal 13 (2), 118-137, 2021 | 9 | 2021 |
| What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games?: An Abstract I Salehudin, F Alpert Academy of Marketing Science Annual Conference-World Marketing Congress, 463-464, 2021 | 1 | 2021 |
| What Causes Users’ Unwillingness to Spend Money for in-App Purchases in Mobile Games? a Structured Abstract I Salehudin, F Alpert EasyChair, 2021 | | 2021 |
| No such thing as a free app I Salehudin, F Alpert The International Conference on Business and Management Research (ICBMR 2020 …, 2020 | 2 | 2020 |
| A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness R Shams, M Brown, F Alpert Australasian marketing journal 28 (4), 171-180, 2020 | 13 | 2020 |
| No Such Thing As A Free App: A Taxonomy of Freemium Business Models and User Archetypes I Salehudin, F Alpert The International Conference on Business and Management Research, 2020 | 1 | 2020 |
| Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract C Gonzalez, F Alpert, J Previte Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Video use in lecture classes: Current practices, student perceptions and preferences F Alpert, CS Hodkinson Education+ Training 61 (1), 31-45, 2019 | 78 | 2019 |
| The role of brand credibility in the relationship between brand innovativeness and purchase intention R Shams, M Brown, F Alpert Journal of Customer Behaviour 16 (2), 145-159, 2017 | 45 | 2017 |
| Realising Drucker and Kotler's Vision for a Strategic Marketing Department C Minchin, F Alpert SSRN, 2017 | 4 | 2017 |
| Revitalizing the live lecture class with instructor-created videos F Alpert Sage Open 6 (4), 2158244016680686, 2016 | 24 | 2016 |
| Understanding Customer Motivations and Deterrents for Choosing P2P Accommodation FC Toker, F Alpert Available at SSRN 3421279, 2016 | | 2016 |
| To Pay or Not to Pay: Conceptualising In-Apps Purchase Behaviour using Netnographic Insights S Prugsamatz, B Lowe, F Alpert, RJ Brodie, A Ilic, B Juric, L Hollebeek | 1 | 2016 |
| Strategic drivers of customer and employee engagement: Practical applications C Roberts, F Alpert, C Roberts Customer engagement, 171-192, 2015 | 4 | 2015 |
| Antecedents and consequences of consumer perception of product innovativeness B Lowe, F Alpert Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 6 | 2015 |
