| How social and economic conditions impact socioeconomic mobility. The case of Spain T Luque-Martínez, WA Kamakura, S Del Barrio-García Research in Social Stratification and Mobility 91, 100931, 2024 | | 2024 |
| The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation B García-Carrión, F Muñoz-Leiva, S Del Barrio-García, L Porcu Journal of Destination Marketing & Management 31, 100842, 2024 | 4 | 2024 |
| How does brand equity works? A review of theory and a research agenda S Del Barrio-García, ÁJ Rojas-Lamorena, ME Rodríguez-López A Research Agenda for Brand Management in a New Era of Consumerism (C. King …, 2023 | | 2023 |
| How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology L Hernández-López, S Del Barrio-García, B Prados-Peña Spanish Journal of Marketing - ESIC, 1-15, 2023 | 4 | 2023 |
| Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García Tourism and Management Studies 19 (1), 49-57, 2023 | 3 | 2023 |
| Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study L García-Carrión, S Del Barrio-García, F Muñoz-Leiva, L Porcu Journal of Hospitality and Tourism Management 55, 78-90, 2023 | 24 | 2023 |
| Value generation and economic impact of the University of Granada T Luque-Martínez, S del Barrio-García, L Doña-Toledo, N Faraoni Studies in Higher Education 48 (3), 369-382, 2023 | 2 | 2023 |
| Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García Journal of Hospitality and Tourism Insights, 1-22, 2023 | 3 | 2023 |
| Exploring how student motivation relates to acceptance and participation in MOOCs E Romero-Frías, JL Arquero, S Del Barrio-García Interactive Learning Environments 31 (1), 480-496, 2023 | 58 | 2023 |
| Consistency of experts' product reviews: an application to wine guides GI Penagos-Londoño, F Ruiz-Moreno, R Sellers-Rubio, ... Wine Economics and Policy 11 (2), 51-60, 2022 | 2 | 2022 |
| Introduction to the special issue” Omni-channel communication: Delivering unified communications across all branded touch-points” L Porcu, S Del Barrio-García Journal of Marketing Communications 28 (5), 465-468, 2022 | 3 | 2022 |
| A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling Á Rojas-Lamorena, S Del Barrio-García, JM Alcántara-Pilar Journal of Business Research 139 (February), 1067-1083, 2022 | 135 | 2022 |
| El brand equity: una visión holística del término, uso y medición, con especial aproximación al sector de la restauración ME Rodríguez-López, S Del Barrio-García, JM Alcántara-Pilar Investigación y transferencia de las ciencias sociales frente a un mundo en …, 2022 | | 2022 |
| The impact of flow, satisfaction and reputation on loyalty to MOOCs: the moderating role of extrinsic motivation JL Arquero, E Romero-Frías, S Del Barrio-García Technology, Pedagogy and Education, 1-17, 2021 | 6 | 2021 |
| Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience MB Prados-Peña, S Del Barrio-García European Research on Management and Business Economics 27 (3), 100153, 2021 | 25 | 2021 |
| Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings L Porcu, S del Barrio García Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
| What television series interest viewers? Identification of general trends ÁJ Rojas-Lamorena, S Del Barrio-García, JM Alcántara-Pilar Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
| Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type MER López, S del Barrio-García, JM Alcántara-Pilar Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
| Examining the integrated marketing communication research corpus: a co-word analysis approach L Porcu, S Del Barrio-García, F Muñoz-Leiva Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
| No more drama: Genres and subgenres of tv series ÁJ Rojas-Lamorena, S Del Barrio-García, JM Alcántara-Pilar Handbook of research on contemporary storytelling methods across new media …, 2021 | 2 | 2021 |
Juan Miguel Alcántara PilarProfesor de Comercialización e Investigación de Mercados (UGR)Verified email at ugr.es