| Analyzing social media reactions to the FTX crisis: Unraveling the spillover effect on crypto markets C Lee, S Lee, J Kim, JS Lim Journal of Contingencies and Crisis Management, 2024 | | 2024 |
| Understanding user sensemaking in fairness and transparency in algorithms: algorithmic sensemaking in over-the-top platform D Shin, JS Lim, N Ahmad, M Ibahrine Ai & Society 39 (2), 477-490, 2024 | 53 | 2024 |
| Debiasing misinformation: how do people diagnose health recommendations from AI? D Shin, K Jitkajornwanich, JS Lim, A Spyridou Online Information Review, 2024 | 1 | 2024 |
| Efficacy of response strategies in brand spillover crises: The roles of perceived attribute similarity, blame attribution and attitude towards response messages J Zhang, JS Lim Journal of Contingencies and Crisis Management 32 (1), e12548, 2024 | | 2024 |
| Impact of misinformation from generative AI on user information processing: How people understand misinformation from generative AI D Shin, A Koerber, JS Lim New Media & Society, 2024 | 6 | 2024 |
| How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention JS Lim, H Jiang Journal of Public Relations Research 36 (3), 233–257, 2024 | 2 | 2024 |
| Cognitive and Affective Routes to the Adoption of Protective Behaviors Against Health Risks of PM2. 5 in China JS Lim, J Zhang Health Communication 38 (10), 2235-2246, 2023 | 1 | 2023 |
| News audiences in the age of artificial intelligence: Perceptions and behaviors of optimizers, mainstreamers, and skeptics JS Lim, D Shin, J Zhang, S Masiclat, R Luttrell, D Kinsey Journal of Broadcasting & Electronic Media 67 (3), 353-375, 2023 | 3 | 2023 |
| How does fact-check labeling impact the evaluations of inadvertently placed brand ads? C Lee, J Kim, JS Lim The Social Science Journal, 2023 | 2 | 2023 |
| Adoption of AI-driven personalization in digital news platforms: An integrative model of technology acceptance and perceived contingency JS Lim, J Zhang Technology in Society 69, 101965, 2022 | 61 | 2022 |
| Linking authenticity in CSR communication to organization-public relationship outcomes: integrating theories of impression management and relationship management JS Lim, H Jiang Journal of public relations research 33 (6), 464-486, 2021 | 21 | 2021 |
| Effects of issue ownership, perceived fit, and authenticity in corporate social advocacy on corporate reputation JS Lim, C Young Public Relations Review 47 (4), 102071, 2021 | 83 | 2021 |
| Spillover effects of brand safety violations in social media C Lee, J Kim, JS Lim Journal of Current Issues & Research in Advertising 42 (4), 354-371, 2021 | 21 | 2021 |
| The impact of message appraisals of Dove’s Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers JS Lim, J Zhang Telematics and Informatics 61, 101594, 2021 | 7 | 2021 |
| Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers J Zhang, JS Lim Journal of Brand management 28, 77-98, 2021 | 20 | 2021 |
| The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective JS Lim, MJ Choe, J Zhang, GY Noh Computers in Human Behavior 108, 106327, 2020 | 299 | 2020 |
| The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions JS Lim, J Lee, SS Lim Journal of Promotion Management 26 (2), 207-232, 2020 | 11 | 2020 |
| Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception JS Lim, TM Chock, GJ Golan Journal of Marketing Communications 26 (2), 145-165, 2020 | 53 | 2020 |
| Outcomes of dialogic communication of corporate social responsibility (CSR): Strengthening brand loyalty through online brand community engagement, brand trust and CSR … JS Lim, H Jiang Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 2 | 2020 |
| Corporate social responsibility beyond borders: US consumer boycotts of a global company over sweatshop issues in supplier factories overseas JS Lim, K Shim American Behavioral Scientist 63 (12), 1643-1664, 2019 | 23 | 2019 |
Jun ZhangMiddle Tennessee State UniversityVerified email at mtsu.edu