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Mark A.A.M. Leenders
Mark A.A.M. Leenders
Professor of Marketing & Innovation Strategy, Triple Bottom Line
Verified email at rmit.edu.au - Homepage
Title
Cited by
Year
The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy
MAAM Leenders, BJA van Bueren, N Nguyen
Journal of Macromarketing 44 (2), 339-344, 2024
32024
Food vloggers and their content: understanding pathways to consumer impact and purchase intentions
TMN Nguyen, BN Le, MAAM Leenders, P Poolsawat
Journal of Trade Science, 2024
12024
Coastal communities’ participation in reducing single-use plastic bags: the role of awareness of harm and responsibility for environmental protection
H Van Le, MAAM Leenders
Journal of Trade Science 12 (1), 3-21, 2024
2024
Strategic intent constellations in market expansion of a Chinese firm: the case of Dalian Wanda
M Zhou, LM Cong, MAAM Leenders
Journal of Strategic Marketing 31 (8), 1357-1378, 2023
12023
How eco-champions solve the triple-bottom-line challenge
BJA van Bueren, MAAM Leenders, U Iyer-Raniga, K Argus
Journal of Cleaner Production 427, 139068, 2023
62023
The circular economy operating and stakeholder model “eco-5HM” to avoid circular fallacies that prevent sustainability
BJA van Bueren, K Argus, U Iyer-Raniga, MAAM Leenders
Journal of Cleaner Production 391, 136096, 2023
132023
Travel across time zones and the implications for human performance post pandemic: Insights from elite sport
SC Jasper, MAAM Leenders, T O'Shannassy
Frontiers in Public Health 10, 998484, 2022
42022
Closing the loopholes in circular economy definitions and assessments using ontological criteria, with a demonstration for Australia
BJA van Bueren, U Iyer-Raniga, K Argus, MAAM Leenders
Resources, Conservation and Recycling 186, 106554, 2022
92022
Festivals & beleving
H van Vliet
Uitgeverij Plan B, 2022
122022
Relationship value benefits of membership programs, heterogeneous stakeholders and museum impact beyond fees
JJ Ebbers, MAAM Leenders, JJE Augustijn
European Management Review 18 (4), 418-432, 2021
112021
Comprehensiveness of circular economy assessments of regions: a systematic review at the macro-level
BJA Van Bueren, U Iyer-Raniga, MAAM Leenders, K Argus
Environmental Research Letters 16 (10), 103001, 2021
212021
Opportunities and Barriers for the Australian Packaging and Processing Machinery Sector to Tackle Food Waste
M Leenders, K Verghese
Fight Food Waste CRC and APPMA* Australian Packaging and Processing …, 2021
2021
Social networking from a social capital perspective: a cross-cultural analysis
AS Krishen, MAAM Leenders, S Muthaly, M Ziółkowska, MS LaTour
European Journal of Marketing 53 (6), 1234-1253, 2019
402019
Building a local identity through sellout crowds: the impact of brand popularity, brand similarity, and brand diversity of music festivals
C Lopez, MAAM Leenders
Journal of Strategic Marketing 27 (5), 435-450, 2019
272019
Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers
MAAM Leenders, A Smidts, A El Haji
Journal of retailing and consumer services 48, 270-280, 2019
1462019
The dramatic breakdown of the market orientation concept in the pharmaceutical industry: lessons from Vioxx
S Jasper, MAAM Leenders, T O’Shannassy
Journal of Strategic Marketing 27 (3), 227-247, 2019
72019
Case Study: Taiwan’s pathway into a circular future for buildings
BJA Van Bueren, M Leenders, TEM Nordling
IOP Conference Series: Earth and Environmental Science 225 (1), 012060, 2019
222019
Firm resources and the development of environmental sustainability among small and medium‐sized enterprises: Evidence from the Australian wine industry
H Knight, P Megicks, S Agarwal, M Leenders
Business Strategy and the Environment 28 (1), 25-39, 2019
1122019
Ownership in the virtual world and the implications for long-term user innovation success
M Zhou, MAAM Leenders, LM Cong
Technovation 78, 56-65, 2018
872018
Multi-population genetic algorithm for cardinality constrained portfolio selection problems
NR Sabar, A Turky, M Leenders, A Song
Computational Science–ICCS 2018: 18th International Conference, Wuxi, China …, 2018
62018
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