| International Journal of Consumer Studies B Lowe, B Taheri, J Paul, J Previte, RP Vega, P Foroudi, J Menzies, ... | | 2025 |
| Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework R Marvi, D Zha, P Foroudi Industrial Marketing Management 120, 247-272, 2024 | | 2024 |
| Entrepreneurial Innovation in the International Business of Tourism MJ Jerez-Jerez, P Foroudi Taylor & Francis, 2024 | | 2024 |
| A Mixed-Methods Investigation of Work Identity in Waiting Staff, and Its Impact on Turnover Intention MJ Jerez Jerez, P Foroudi, T Melewar Journal of Quality Assurance in Hospitality & Tourism 25 (3), 570-595, 2024 | | 2024 |
| E-service failure and recovery strategy in times of crisis: effect on peer attitudes, expectation and future intention P Foroudi, S Tabaghdehi, V Cillo, MT Cuomo Review of Managerial Science, 1-35, 2024 | | 2024 |
| AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty V Rawool, P Foroudi, M Palazzo Electronic Commerce Research, 1-33, 2024 | 1 | 2024 |
| Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace DD Zha, P Foroudi, R Marvi Qualitative Market Research: An International Journal, 2024 | | 2024 |
| Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability M Kaur, M Palazzo, P Foroudi Qualitative Market Research: An International Journal, 2024 | | 2024 |
| Embracing the paradox of customer experiences in the hospitality and tourism industry D Zha, R Marvi, P Foroudi International Journal of Management Reviews 26 (2), 163-186, 2024 | 6 | 2024 |
| Contemporary Marketing and Consumer Behaviour in Sustainable Tourism M Palazzo, P Foroudi Taylor & Francis, 2024 | | 2024 |
| 6 Boosting brand management through urban tourism P Cai, P Foroudi, M Palazzo Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, 99, 2024 | | 2024 |
| 10 Linking celebrity endorsement and sports apparel T Tanvir, P Foroudi, M Palazzo Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, 175, 2024 | | 2024 |
| Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana: Focus on Accra Metropolis EJ Bedu, P Foroudi, M Palazzo Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, 208-222, 2024 | | 2024 |
| The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector NAA Rahman, TC Melewar, P Foroudi, S Gupta Corporate Branding in Logistics and Transportation, 26-41, 2024 | 1 | 2024 |
| Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues NAA Rahman, TC Melewar, P Foroudi, S Gupta Taylor & Francis, 2024 | | 2024 |
| Conception, Challenges, and Commendation in Logistics and Transport Sector NAA Rahman, TC Melewar, P Foroudi, S Gupta Corporate Branding in Logistics and Transportation: Recent Developments and …, 2024 | | 2024 |
| Customer Experience: A Critical Review and Research Agenda R Marvi, D Zha, P Foroudi Corporate Branding in Logistics and Transportation, 42-54, 2024 | | 2024 |
| Introduction to the Book NAA Rahman, TC Melewar, P Foroudi, S Gupta Corporate Branding in Logistics and Transportation, 1-4, 2024 | | 2024 |
| Digital transformation: A multidisciplinary perspective and future research agenda J Paul, A Ueno, C Dennis, E Alamanos, L Curtis, P Foroudi, A Kacprzak, ... International Journal of Consumer Studies 48 (2), e13015, 2024 | 12 | 2024 |
| Examining the Impact of Sensory Brand Experience on Brand Loyalty D Zha, P Foroudi, TC Melewar, Z Jin Corporate Reputation Review, 1-29, 2024 | | 2024 |
Suraksha GuptaUniversity of Arts, LondonVerified email at fashion.arts.ac.uk