| The allure of consensus: People (over) seek consensus in selecting group persuasion strategies. DD Rucker, J D'Agostino, M Dyer, ZL Tormala Journal of personality and social psychology, 2024 | | 2024 |
| You versus we: How pronoun use shapes perceptions of receptiveness MA Hussein, ZL Tormala Journal of Experimental Social Psychology 110, 104555, 2024 | 1 | 2024 |
| Attitudinal advocacy MA Hussein, ZL Tormala C., Lambertson, DD, Rucker, SA Spiller,(Eds.), The Cambridge handbook of …, 2023 | 3 | 2023 |
| Attitude change and persuasion: Classic, metacognitive, and advocacy perspectives. ZL Tormala, DD Rucker American Psychological Association, 2022 | 11 | 2022 |
| The attitude–behavior relationship revisited CJ Bechler, ZL Tormala, DD Rucker Psychological science 32 (8), 1285-1297, 2021 | 69 | 2021 |
| Undermining your case to enhance your impact: A framework for understanding the effects of acts of receptiveness in persuasion MA Hussein, ZL Tormala Personality and Social Psychology Review 25 (3), 229-250, 2021 | 25 | 2021 |
| Do I support that it’s good or oppose that it’s bad? The effect of support-oppose framing on attitude sharing. R Catapano, ZL Tormala Journal of Personality and Social Psychology 121 (1), 23, 2021 | 10 | 2021 |
| Change appeals: How referencing change boosts curiosity and promotes persuasion D Kupor, J Jia, Z Tormala Personality and Social Psychology Bulletin 47 (5), 691-704, 2021 | 7 | 2021 |
| Quantitative Dissection of Pattern Formation Along the Central Dogma in the Early Fly Embryos YJ Kim University of California, Berkeley, 2021 | | 2021 |
| Consumer Psychology Review: Aims and scope DD Rucker, ZL Tormala Consumer Psychology Review 4 (1), 3-3, 2021 | | 2021 |
| Misdirecting persuasive efforts during the COVID-19 pandemic: The targets people choose may not be the most likely to change CJ Bechler, ZL Tormala Journal of the Association for Consumer Research 6 (1), 187-195, 2021 | 14 | 2021 |
| Individual differences in attitude consistency over time: The personal attitude stability scale M Xu, P Briñol, JD Gretton, ZL Tormala, DD Rucker, RE Petty Personality and Social Psychology Bulletin 46 (10), 1507-1519, 2020 | 19 | 2020 |
| Consumers and Politics: When Companies Take a Stance I Silver, A Shaw, J Watson, S Shepherd, TL Chartrand, GJ Fitzsimons, ... Advances in Consumer Research 48, 2020 | | 2020 |
| Persuasive Uncertainty: Toward Understanding How Uncertainty Influences the Formulation of Beliefs MA Hussein, Z Tormala, JMT Krijnen, J Bogard, G Ülkümen, CR Fox, ... Advances in Consumer Research 48, 2020 | | 2020 |
| Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions CJ Bechler, ZL Tormala, DD Rucker Journal of Experimental Social Psychology 86, 103911, 2020 | 20 | 2020 |
| Perceiving attitude change: How qualitative shifts augment change perception CJ Bechler, ZL Tormala, DD Rucker Journal of Experimental Social Psychology 82, 160-175, 2019 | 30 | 2019 |
| Perspective taking and self-persuasion: Why “putting yourself in their shoes” reduces openness to attitude change R Catapano, ZL Tormala, DD Rucker Psychological science 30 (3), 424-435, 2019 | 55 | 2019 |
| Political identity, preference, and persuasion CH Kim, DH Han, A Duhachek, ZL Tormala Social Influence 13 (4), 177-191, 2018 | 19 | 2018 |
| When moderation fosters persuasion: The persuasive power of deviatory reviews D Kupor, Z Tormala Journal of Consumer Research 45 (3), 490-510, 2018 | 57 | 2018 |
| Attitude certainty: Antecedents, consequences, and new directions ZL Tormala, DD Rucker Consumer Psychology Review 1 (1), 72-89, 2018 | 123 | 2018 |
