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Annalisa Tunisini
Annalisa Tunisini
Professor of Marketing and Strategy, Catholic University of the Sacred Heart - Milan
Verified email at unicatt.it - Homepage
Title
Cited by
Year
Market-as-a-network: where business marketing makes the difference!
R Bocconcelli, C Cantù, A Pagano, A Tunisini
Italian Journal of Marketing, 1-6, 2024
2024
A circular innovation strategy in a supply network context: evidence from the packaging industry
CL Cantu, A Tunisini
Journal of Business & Industrial Marketing 38 (13), 220-238, 2023
12023
Supplier-customer relationships for sustainability-led innovation in the textile industry
M Dominidiato, S Guercini, M Milanesi, A Tunisini
Journal of Business & Industrial Marketing 39 (13), 15-26, 2023
32023
Handling resource deficiencies through resource interaction in business networks
A Tunisini, D Harrison, R Bocconcelli
Industrial Marketing Management 109, 154-163, 2023
82023
Sustainability in the raw materials industry: Rethinking market strategies and market relationships
M Dominidiato, EM Martinelli, A Tunisini
IMP Group, 1-10, 2023
2023
Strategia nelle reti tra imprese
A Tunisini
Strategie e Governo dell’Impresa. Scritti in onore di Pietro Genco, 281-289, 2023
2023
The Reconfiguration of the indirect marketing channel: The SMEs’ perspective
CL Cantu, EM Martinelli, A Tunisini
Boosting knowledge & trust for a sustainable business 2022, 297-301, 2022
2022
I canali di Marketing nelle medie imprese italiane del Made in Italy: evoluzione o stasi?
CL Cantu, EM Martinelli, A Tunisini
XIX SIM Conference, 1-9, 2022
2022
Transforming the Business Offering from Products to Solutions. An Inquiry into the Textile Industry
C Bottani, M Dominidiato, A Tunisini
Micro & Macro Marketing 31 (3), 481-505, 2022
2022
A network perspective on supply chain management in the structural reshaping of globalization
S Guercini, A Perna, A Runfola, A Tunisini
12022
Marketing channel transformation in Italian SMEs
C Cantù, EM Martinelli, A Tunisini
International Journal of Globalisation and Small Business 13 (2), 147-163, 2022
12022
Getting the most from E-commerce in the context of omnichannel strategies
V Belvedere, EM Martinelli, A Tunisini
Italian Journal of Marketing 2021 (4), 331-349, 2021
222021
New companies’ DNA: the heritage of the past industrial revolutions in digital transformation
EM Martinelli, MC Farioli, A Tunisini
Journal of Management and Governance 25, 1079-1106, 2021
352021
Trends in Marketing Channels transformation in Italian SMEs
C Cantù, EM Martinelli, A Tunisini
International Marketing Trends Conference Proceedings, 1-6, 2021
2021
Trasformazione dei canali di Marketing nelle PMI italiane del Made in Italy
CL Cantu, EM Martinelli, A Tunisini
SIM Conference, 1-15, 2021
2021
The B2B eMarketplace transformation
CL Cantu, EM Martinelli, A Tunisini
Competitive Renaissance through Digital Transformation Conference, 1-15, 2021
2021
Marketing B2B: capire e gestire le reti e le relazioni tra imprese
A Tunisini
Hoepli Editore, 2020
202020
Exploring SMEs’ qualitative growth and networking through formalization
M Milanesi, S Guercini, A Tunisini
Competitiveness Review: An International Business Journal 30 (4), 397-415, 2020
112020
Why do network organizations fail?
A Tunisini, M Marchiori
Journal of Business & Industrial Marketing 35 (6), 1011-1021, 2020
192020
Lo sviluppo delle imprese: strategie, modelli e strumenti per la crescita
T Annalisa, L Ferrucci
Economia e management delle imprese–Strategie e strumenti per la …, 2020
2020
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