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Venkatesh Shankar
Venkatesh Shankar
Southern Methodist University
Verified email at mays.tamu.edu - Homepage
Title
Cited by
Year
A two-step synthetic control approach for estimating causal effects of marketing events
KT Li, V Shankar
Management Science 70 (6), 3734-3747, 2024
22024
NLVAE: A New Machine Learning Approach for Extracting and Identifying Sales-Driving Product Attributes
Z Hu, V Shankar
Available at SSRN 4755559, 2024
2024
The impact of in-store inspirational (vs. deal-oriented) communication on spending: The importance of activating consumption goal completion
D Grewal, CP Ahlbom, SM Noble, V Shankar, U Narang, J Nordfält
Journal of Marketing Research 60 (6), 1071-1094, 2023
82023
The Effects of In-app Payment Introduction on Omnichannel Shopping and Mobile App Usage
T Ye, V Shankar, D McCarthy
2023
Inference Theory for Quasi-experimental Methods when Data are Non-stationary with Unknown Structure: Does the Lifting of Shelter-in-Place Keep Covid-19 Manageable?
K Li, V Shankar
Available at SSRN 4321847, 2023
12023
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
V Shankar, S Parsana
Journal of the Academy of Marketing Science 50 (6), 1324-1350, 2022
532022
How Does a Failure in a Retailer's Mobile App Impact Purchases in Its Online and Offline Channels?
U Narang, V Shankar, S Narayanan
Stanford University, Graduate School of Business Research Papers, 2022
12022
Business-to-business (B2B) e-commerce
V Shankar
Handbook of business-to-business marketing, 562-578, 2022
42022
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
V Shankar, D Grewal, S Sunder, B Fossen, K Peters, A Agarwal
International Journal of research in Marketing 39 (2), 541-565, 2022
1752022
Selectively Going Backward to Move Forward? The Role of Backward Compatibility in Video Game and Controller Sales
U Narang, V Shankar
The Role of Backward Compatibility in Video Game and Controller Sales …, 2022
2022
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
G Vadakkepatt, V Shankar, R Varadarajan
Journal of the Academy of Marketing Science 49 (6), 1088-1108, 2021
242021
Does mobile app failure impact online and in-store shopping
U Narang, V Shankar, S Narayanan
Mays Business School Research Paper, 18-18, 2021
12021
Omnichannel marketing: Are cross-channel effects symmetric?
V Shankar, T Kushwaha
International Journal of Research in Marketing 38 (2), 290-310, 2021
572021
How technology is changing retail
V Shankar, K Kalyanam, P Setia, A Golmohammadi, S Tirunillai, ...
Journal of Retailing 97 (1), 13-27, 2021
3982021
Going backward to move forward? The effects of backward compatibility on the sales of previous and new generation console video games
U Narang, V Shankar
Going Backward to Move Forward? The Effects of Backward Compatibility on the …, 2021
12021
How Does Mobile App Failure Affect Purchases in Online and Offline Channels?
U Narang, V Shankar, S Narayanan
working paper, Mays School of Business, Texas A&M University, 2020
8*2020
Allocation of Marketing Resources
V Shankar
The Routledge Companion to Strategic Marketing, 208-230, 2020
2020
Emerging market innovations: Unique and differential drivers, practitioner implications, and research agenda
V Shankar, U Narang
Journal of the Academy of Marketing Science 48, 1030-1052, 2020
812020
Challenges and future directions of computational advertising measurement systems
JT Yun, CM Segijn, S Pearson, EC Malthouse, JA Konstan, V Shankar
Journal of advertising 49 (4), 446-458, 2020
692020
Transforming the customer experience through new technologies
WD Hoyer, M Kroschke, B Schmitt, K Kraume, V Shankar
Journal of interactive marketing 51 (1), 57-71, 2020
8142020
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Articles 1–20