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tony proctor
tony proctor
Emeritus Professor, University of Chester
Verified email at chester.ac.uk
Title
Cited by
Year
Marketing in the public sector: myth or reality?
T Proctor
12022
Absolute essentials of creative thinking and problem solving
T Proctor
Routledge, 2021
62021
Bt. Bm. 477 Essentials of Marketing Research
T Proctor
2020
Creative problem-solving techniques, paradigm shift and team performance
T Proctor
Team Performance Management: An International Journal 26 (7/8), 451-466, 2020
232020
Marketing planning and implementing marketing strategy
T Proctor
Absolute Essentials of Strategic Marketing, 100-111, 2020
2020
Product portfolio and marketing capabilities
T Proctor
Absolute Essentials of Strategic Marketing, 11-20, 2020
2020
The marketing environment
T Proctor
Absolute Essentials of Strategic Marketing, 31-39, 2020
2020
Sustainable competitive advantage
T Proctor
Absolute Essentials of Strategic Marketing, 51-59, 2020
2020
Growth strategies
T Proctor
Absolute Essentials of Strategic Marketing, 60-70, 2020
2020
Customer and market analysis
T Proctor
Absolute Essentials of Strategic Marketing, 40-50, 2020
2020
International marketing
T Proctor
Absolute Essentials of Strategic Marketing, 91-99, 2020
2020
Segmentation, targeting and positioning
T Proctor
Absolute Essentials of Strategic Marketing, 71-79, 2020
2020
Industry and competition
T Proctor
Absolute Essentials of Strategic Marketing, 21-30, 2020
2020
Absolute essentials of strategic marketing
T Proctor
Routledge, 2020
62020
Working past retirement age: from the point of view of a business and management academic
T Proctor
Modern Day Challenges in Academia, 312-323, 2020
2020
Celebrity ambassador/celebrity endorsement–takes a licking but keeps on ticking
T Proctor, PJ Kitchen
Journal of Strategic Marketing 27 (5), 373-387, 2019
292019
Marketing Insights
T Proctor, S Carter, J Priest
12017
Marketing communications in a post-modern world
PJ Kitchen, T Proctor
Journal of business strategy 36 (5), 34-42, 2015
1242015
The potential which may lie in discarded, undeveloped or overlooked ideas
T Proctor
Journal of Management History 21 (3), 328-344, 2015
22015
Exploration of a creative problem solving technique
TS Hong, T Proctor
Proceedings of the 1997 World Marketing Congress, 101-104, 2015
12015
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Articles 1–20