Marketing in the public sector: myth or reality? T Proctor | 1 | 2022 |
Absolute essentials of creative thinking and problem solving T Proctor Routledge, 2021 | 6 | 2021 |
Bt. Bm. 477 Essentials of Marketing Research T Proctor | | 2020 |
Creative problem-solving techniques, paradigm shift and team performance T Proctor Team Performance Management: An International Journal 26 (7/8), 451-466, 2020 | 23 | 2020 |
Marketing planning and implementing marketing strategy T Proctor Absolute Essentials of Strategic Marketing, 100-111, 2020 | | 2020 |
Product portfolio and marketing capabilities T Proctor Absolute Essentials of Strategic Marketing, 11-20, 2020 | | 2020 |
The marketing environment T Proctor Absolute Essentials of Strategic Marketing, 31-39, 2020 | | 2020 |
Sustainable competitive advantage T Proctor Absolute Essentials of Strategic Marketing, 51-59, 2020 | | 2020 |
Growth strategies T Proctor Absolute Essentials of Strategic Marketing, 60-70, 2020 | | 2020 |
Customer and market analysis T Proctor Absolute Essentials of Strategic Marketing, 40-50, 2020 | | 2020 |
International marketing T Proctor Absolute Essentials of Strategic Marketing, 91-99, 2020 | | 2020 |
Segmentation, targeting and positioning T Proctor Absolute Essentials of Strategic Marketing, 71-79, 2020 | | 2020 |
Industry and competition T Proctor Absolute Essentials of Strategic Marketing, 21-30, 2020 | | 2020 |
Absolute essentials of strategic marketing T Proctor Routledge, 2020 | 6 | 2020 |
Working past retirement age: from the point of view of a business and management academic T Proctor Modern Day Challenges in Academia, 312-323, 2020 | | 2020 |
Celebrity ambassador/celebrity endorsement–takes a licking but keeps on ticking T Proctor, PJ Kitchen Journal of Strategic Marketing 27 (5), 373-387, 2019 | 29 | 2019 |
Marketing Insights T Proctor, S Carter, J Priest | 1 | 2017 |
Marketing communications in a post-modern world PJ Kitchen, T Proctor Journal of business strategy 36 (5), 34-42, 2015 | 124 | 2015 |
The potential which may lie in discarded, undeveloped or overlooked ideas T Proctor Journal of Management History 21 (3), 328-344, 2015 | 2 | 2015 |
Exploration of a creative problem solving technique TS Hong, T Proctor Proceedings of the 1997 World Marketing Congress, 101-104, 2015 | 1 | 2015 |