| Measuring willingness to pay: A comparative method of valuation S He, ET Anderson, DD Rucker Journal of Marketing 88 (3), 50-68, 2024 | 2 | 2024 |
| The allure of consensus: People (over) seek consensus in selecting group persuasion strategies. DD Rucker, J D'Agostino, M Dyer, ZL Tormala Journal of personality and social psychology, 2024 | | 2024 |
| Dominance versus prestige hierarchies: How social hierarchy base shapes conspicuous consumption P Desmichel, DD Rucker Journal of Consumer Research 50 (5), 887-906, 2024 | 9 | 2024 |
| Are many sex/gender differences really power differences? AD Galinsky, A Turek, G Agarwal, EM Anicich, DD Rucker, HR Bowles, ... PNAS nexus 3 (2), pgae025, 2024 | 1 | 2024 |
| Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements R Krause-Galoni, DD Rucker Journal of the Association for Consumer Research 9 (1), 58-70, 2024 | 1 | 2024 |
| Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth (vol 43, pg 68, 2016) D Dubois, DD Rucker, AD Galinsky JOURNAL OF CONSUMER RESEARCH, 2023 | | 2023 |
| Beyond sentiment: The value and measurement of consumer certainty in language MD Rocklage, S He, DD Rucker, LF Nordgren Journal of Marketing Research 60 (5), 870-888, 2023 | 13 | 2023 |
| How uncertainty affects information search among consumers: a curvilinear perspective S He, DD Rucker Marketing Letters 34 (3), 415-428, 2023 | 4 | 2023 |
| Power and need-for-justification: asymmetrical effects on senders and receivers in marketing communications L Fan, DD Rucker, Y Jiang Journal of Consumer Research 50 (2), 236-254, 2023 | 7 | 2023 |
| The Cambridge handbook of consumer psychology C Lamberton, DD Rucker, SA Spiller Cambridge university press, 2023 | 52 | 2023 |
| The coin of consumption: Understanding the bright and dark sides BM Fennis, DD Rucker Current Opinion in Psychology 49, 101518, 2023 | 9 | 2023 |
| The hierarchy of voice framework: The dynamic relationship between employee voice and social hierarchy J Pfrombeck, C Levin, DD Rucker, AD Galinsky Research in Organizational Behavior 42, 100179, 2022 | 19 | 2022 |
| The Bases of Social Hierarchy: Revisiting French & Raven’s Bases of Power (and Status) DD Rucker, D Adam Organisational Psychology: Revisiting the Classic Studies, 129, 2022 | | 2022 |
| Motives underlying human agency: How self-efficacy versus self-enhancement affect consumer behavior C Cannon, DD Rucker Current opinion in psychology 46, 101335, 2022 | 27 | 2022 |
| Social-rank cues: Decoding rank from physical characteristics, behaviors, and possessions P Desmichel, DD Rucker Current opinion in psychology 43, 79-84, 2022 | 9 | 2022 |
| Experimental validation bias limits the scope and ambition of applied behavioural science D Gal, DD Rucker Nature Reviews Psychology 1 (1), 5-6, 2022 | 38 | 2022 |
| Attitude change and persuasion: Classic, metacognitive, and advocacy perspectives. ZL Tormala, DD Rucker American Psychological Association, 2022 | 11 | 2022 |
| Mass-scale emotionality reveals human behaviour and marketplace success MD Rocklage, DD Rucker, LF Nordgren Nature human behaviour 5 (10), 1323-1329, 2021 | 39 | 2021 |
| Emotionally numb: Expertise dulls consumer experience MD Rocklage, DD Rucker, LF Nordgren Journal of Consumer Research 48 (3), 355-373, 2021 | 29 | 2021 |
| How marketing perks influence word of mouth M Lisjak, A Bonezzi, DD Rucker Journal of Marketing 85 (5), 128-144, 2021 | 31 | 2021 |