| How to Be a Pro–Social Impact Scholar in Marketing C Moorman Journal of Public Policy & Marketing 43 (3), 207-209, 2024 | | 2024 |
| Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching C Moorman, A Sorescu, NT Tavassoli Journal of Marketing Research 61 (2), 204-224, 2024 | 2 | 2024 |
| Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions C Moorman, HJ van Heerde, CP Moreau, RW Palmatier Journal of Marketing 88 (1), 1-14, 2024 | 2 | 2024 |
| Strategic market management DA Aaker, C Moorman John Wiley & Sons, 2023 | 5768 | 2023 |
| The End of Averages for Marketing Budgets N Tavassoli, C Moorman MIT Sloan Management Review 65 (1), 1-3, 2023 | | 2023 |
| Reaching for rigor and relevance: better marketing research for a better world S Madan, GV Johar, J Berger, P Chandon, R Chandy, R Hamilton, ... Marketing Letters 34 (1), 1-12, 2023 | 16 | 2023 |
| Innovation imprinting: why some firms beat the post-IPO innovation slump S Wies, C Moorman, RK Chandy Journal of Marketing 87 (2), 232-252, 2023 | 17 | 2023 |
| From vision to reality: Lessons in creating a marketplace of ideas C Moorman, HJ van Heerde, C Page Moreau, RW Palmatier Journal of Marketing 86 (6), 4-12, 2022 | 6 | 2022 |
| Why marketers are returning to traditional advertising C Moorman, M Ryan, N Tavassoli Harvard Business Review, 2022 | 18 | 2022 |
| Liposomal bupivacaine provides longer duration analgesia than bupivacaine hydrochloride in an adjustable sole-pressure model of equine lameness VJ Moorman, LM Pezzanite, GM Griffenhagen American Journal of Veterinary Research 83 (4), 298-304, 2022 | 9 | 2022 |
| Better marketing for a better world RK Chandy, GV Johar, C Moorman, JH Roberts Journal of Marketing 85 (3), 1-9, 2021 | 188 | 2021 |
| Reality check: Infusing ecological value into academic marketing research HJ Van Heerde, C Moorman, CP Moreau, RW Palmatier Journal of Marketing 85 (2), 1-13, 2021 | 104 | 2021 |
| CMOs: Adapt your social media strategy for a post-pandemic world C Moorman, T McCarthy Harvard Business Review 19, 2021 | 18 | 2021 |
| from Marketing Priorities to Research Agendas JA Deighton, CF Mela, C Moorman Sage Publishing, 2021 | | 2021 |
| Marketing thinking and doing JA Deighton, CF Mela, C Moorman Journal of Marketing 85 (1), 1-6, 2021 | 34 | 2021 |
| Commentary: Brand activism in a political world C Moorman Journal of public policy & marketing 39 (4), 388-392, 2020 | 303 | 2020 |
| Driving customer analytics from the top F Germann, GL Lilien, C Moorman, L Fiedler Customer Needs and Solutions 7, 43-61, 2020 | 6 | 2020 |
| Four more years: Presidential elections, comparative mindset, and managerial decisions AJ Xu, C Moorman, VY Qin, AR Rao Academy of Management Journal 63 (5), 1370-1394, 2020 | 5 | 2020 |
| The past, present, and future of innovation research BC Lee, C Moorman, CP Moreau, AT Stephen, DR Lehmann Marketing Letters 31, 187-198, 2020 | 11 | 2020 |
| The View from Bob Lusch’s Shoulders C Moorman Journal of Macromarketing 40 (3), 336-338, 2020 | 2 | 2020 |
