Follow
Yong Liu
Yong Liu
Professor of Marketing & Robert A. Eckert Endowed Chair, University of Arizona
Verified email at eller.arizona.edu - Homepage
Title
Cited by
Year
24 Pricing for nonprofit organizations
Y Liu, CB Weinberg
HANDBOOK OF PRICING RESEARCH IN MARKETING, 512, 0
A reply to" a comment on'is having more channels really better? A model of competition among commercial television broadcasters'"
Y Liu, DS Putler, CB Weinberg
Marketing Science 25 (5), 543-546, 2006
42006
Are nonprofits unfair competitors for businesses? An analytical approach
Y Liu, CB Weinberg
Journal of Public Policy & Marketing 23 (1), 65-79, 2004
572004
Branding Cultural Products in International Markets: A Study of Hollywood Movies in China
W Gao, L Ji, Y Liu, Q Sun
Journal of Marketing 84 (3), 86-105, 2020
452020
Click fraud and the adverse effects of competition
X Li, D Zeng, Y Liu, Y Yang
IEEE intelligent systems 26 (06), 31-39, 2011
72011
Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach
RE Krider, T Li, Y Liu, CB Weinberg
Marketing Letters 19 (1), 1-12, 2008
52008
Does a Firm's Product Recall Strategy Affect Its Financial Value?
Y Chen, S Ganesan, Y Liu
Marketing Science Institute, 2008
42008
Does a firm's product-recall strategy affect its financial value? An examination of strategic alternatives during product-harm crises
Y Chen, S Ganesan, Y Liu
Journal of Marketing 73 (6), 214-226, 2009
6562009
Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets
M Lin, Y Liu, S Viswanathan
Management Science 64 (1), 345-359, 2018
1092018
Effects of distribution channel structure in markets with vertically differentiated products
X Zhao, D Atkins, Y Liu
Quantitative Marketing and Economics 7 (4), 377-397, 2009
292009
Is having more channels really better? A model of competition among commercial television broadcasters
Y Liu, DS Putler, CB Weinberg
Marketing Science 23 (1), 120-133, 2004
1092004
Location-Aware Real-time Recommender Systems for Brick-and-Mortar Retailers
D Zeng, Y Liu, P Yan, Y Yang
INFORMS Journal on Computing, 2021
52021
Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market
Y Chen, M Ghosh, Y Liu, L Zhao
Journal of Marketing Research 56 (6), 995-1011, 2019
952019
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games
J Yin, Z Wang, F Y., Y Liu
Marketing Science, 2022
22022
Network externalities in online video games: an empirical analysis utilizing online product ratings
Y Liu, ES Mai, J Yang
Marketing Letters 26 (4), 679-690, 2015
192015
Online user comments versus professional reviews: Differential influences on pre-release movie evaluation
A Chakravarty, Y Liu, T Mazumdar
Marketing Science Institute, 2008
222008
Persuasive Influence of Online Word of Mouth and Professional Reviews
A Chakravarty, Y Liu, T Mazumdar
ACR Asia-Pacific Advances, 2009
52009
Pricing for nonprofit organizations
Y Liu, CB Weinberg
Handbook of Pricing Research in Marketing, 2009
92009
Product-harm crisis management and firm value
Y Liu, Y Chen, S Ganesan
Handbook of marketing and finance, 2012
82012
Publisher click fraud in the pay-per-click advertising market: Incentives and consequences
X Li, Y Liu, D Zeng
Proceedings of 2011 IEEE International Conference on Intelligence and …, 2011
102011
The system can't perform the operation now. Try again later.
Articles 1–20